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Professional with over 20 years of Engineering, Lecturing, Marketing, Business Development, Sales and Management experiences in broadcasting driving revenue through building and maintaining client relationships. Creative and Results-oriented with proven expertise in consistently penetrating new markets to ensure sustainable revenue growth.

Experience in setting up and developing new regional MEA offices and teams for international companies resulting in significant growth to their regional market share and total global revenues. Ability to identify and engage with ‘C’ level contacts within key customers reinforced by excellent communications skills based on fluency in both English and Arabic languages.